If there are two things I hate about food shopping in Amsterdam, it’s (a) Dutch super markets and (b) bonus cards.

For the non-locals: Dutch food shops are generally small, focused on low cost and much more concerned about the expiration date than the quality of food. And all of them offer some sort of bonus scheme that provides discounts in return for loyalty. ‘Spaart u zegels’, anyone?

I generally prefer the Turkish corner shop over Dutch darling supermarket Albert Heijn and my local liquor store over AH’s cousin Gall & Gall. I might pay a little more but the quality is much better and the service much friendlier and more knowledgeable.

Today, however, I bought seven bottles of wine at Gall & Gall and subscribed to their bonus card scheme! How did this happen?

Well. I went to the large Gall & Gall near the Dam to pick up a bottle of Pacherenc du Vic-Bilh. The same ‘Torus’ I bought a few months ago and enjoyed a lot.  I did enjoy it enough to pick up three bottles instead of the intended one. On the way to check-out, a bottle of Masi Campofiorin caught my eye. Only two days ago I had posted about how much I love Ripasso wine and that I never had tried one from Masi, the vineyard that invented the Ripasso technique. So I definitely had to get two of those. And right next to it, perfectly placed, I spotted a Torus Madiran. A red wine made by Brumont who also produces the Pacherenc. So I also had to get two of those bottles.

Über-happy with my unexpected stash of seven bottles I finally made it to check-out. Fully prepared to decline the usual offer for a bonus card. The friendly customer service representative, however, explained to me that it would be rather foolish to decline. A Gall & Gall card, he continued, costs € 10,- and entitles me to a 10% discount on each purchase for the next 12 months. And with my current shopping basket, I would be almost even immediately.

I went for it.

Did I give in to the system?!?