We have complained many times about the poor state of food stores in Amsterdam, dominated by dreaded Albert Heijn supermarkets. With the online options even more limited we often ended up zigzagging all across town to get the ingredients we wanted in many small specialty stores.
A few weeks ago we discovered online grocery store ruudmaaz.nl which quickly has changed all that!
ruudmaaz.nl is a small operation with a big dream. The name is a play on “duurzaam”, Dutch for sustainable, as Ruud Maaz is set on providing Amsterdammers with an easy way to order the tastiest foods from local producers and entirely without plastic packaging.
The basics seemed well covered. Delivery is next day during a two hour time window in the evening. The selection is great and we quickly managed to put the minimum of € 50,= worth of groceries into our shopping cart and place our first order.
The arrival of our food certainly was a happy moment. Being used to delivery by a grumpy and sweaty Albert Heijn kid, the tone was set when the delivery team rang the door bell with a big smile. It was obvious that they were completely sold on the sustainable idea and proud of the tasty groceries they had in their bag. Everything was delivered right into the kitchen which looked like we had just gotten back from the farmer’s market.
There was milk and yogurt in glass bottles from local dairy producer Weerribben Zuivel, fresh fish from Fishes who also have a store in Amsterdam, smoked salmon from our favorite Frank’s Smokehouse, individually packaged sausages and organic chicken from Amsterdam based butcher De Wit, a whole week’s supply of seasonal local fruit and much more. Basically it was like all of our favorite shops had huddled together and sent us a great package of their best foods!

We’ve quickly adopted placing orders regularly and hope that ruudmaaz.nl continues to expand while maintaining the small scale spirit!



Taste of Amsterdam is part of a world-wide series of food events that celebrate fine dining in major cities. The formula is to provide visitors with an opportunity to sample small portions of the signature dishes of prestigious local restaurants. Michelin star decorated Ron Blaauw and Aan de Poel will participate amongst a group of 18 restaurants. Guests will need to buy € 15 tickets to attend the events and can then taste samples from different chefs for somewhere around € 4 to 9.
The Over Het IJ Festival is a theater festival on NDSM wharf in Amsterdam North, across the water behind Central Station. There is an extensive program with a focus on performances by younger talent. There also are nice food options for in between, including caterers “One for the Road” or the pancake boat. You may also enjoy a trip to neighboring Noorderlicht Cafe, spectacularly housed in a cool glass hangar and sporting a hip vibe.
De Parade is another theater festival with a strong food focus. The atmosphere is very much cabaret and circus, with all performances held in large tents around the main area of restaurants, bars and ticket sales. It’s a traveling festival that starts in Rotterdam mid June, moves on to The Hague and Utrecht and ends in Amsterdam from 6 to 22 August. Expect comedy, song and dance and other quirky shows such as the popular silent disco. And enjoy food and drinks from the Tacobar, wood oven pizzeria Fuoco e Desiderio or organic eatery La Rana. Tickets are € 7, excluding food, drinks and performances.




